Reality Isn't Pinterest - Part I

The Importance of Post-Production

Our sight is an incredible thing.  We see an infinite range of colors, we take in depth and detail, and we assign emotional impact to the images we see in real life.  These days, photography allows us to capture moments with the click of a button. But more often than not, the casual snapshot won't do justice to what we have seen with our own eyes.  After the photo has been taken, the image may not match with what we saw - the colors may look muted, the details not as sharp, the background or foreground too dark or too bright, the list goes on.  In effect, reality is not Pinterest. It is the rare snapshot in time that offers flawless lighting, perfect poses, and a pristine background. Enter post-production.

Post-production is a critical part of the artistic process.  It is the photographers job is capture your memories as close to reality as possible (or in some cases, to enhance those memories) – to capture the moments, elicit an emotional reaction, to tell the story of day or the event.  The photographer is the artist, and while the photograph is the canvas, it is the post production process that is the medium.

In post production, lighting can be altered to make even the cloudiest day look perfect.

In post production, lighting can be altered to make even the cloudiest day look perfect.

The post production is just as vital to capturing the memories of the moment as the photograph itself.  The process begins with the photographer narrowing down the hundreds or even thousands of photos they have taken at a particular event.  Regardless if the shoot is an indoor corporate function, an outdoor wedding, or a newborn session, post-production will play a key role in the photography process.  Take for instance, a wedding. There can be as many as 5,000 RAW photos from the start to finish of an eight hour day. The best of the best of the photos are chosen by the photographer, this narrows down the number of images to the top 1,000 – 1,200 that she then applies post-production processes to.  The individual photos are cropped, color adjusted, light enhanced, balanced with a computer program; all to ensure the images provide both an artistic as well as a true to life memory. The end result is a collection of photographs that tells the story from start to finish, capturing everything from the smallest detail to the grandest finale – all with a stylistic vision that represents real life.

As I mentioned before, the post-production process is just as critical as the initial shot to ensuring that you receive the images as you want them remembered.  Making the blue of your eyes stand out, softening the lighting on a bright day, making a corporate logo pop, capturing the tiniest of details in a wedding band – it is all done through post-production.

Reality is seldom perfect, even when all the stars align.  And despite the advancements in technology, cameras are rarely perfect either.  But with a skilled photographer who understands the importance of the post-production process, what was a ‘nice’ photo, can be turned into a cherished memory.

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With over 18 years experience, Jacqui DePas lives her personal philosophy – ‘Capture moments while you make memories.”  A second generation social and commercial photographer with offices in McLean, VA and New York, NY, By Jacqui Photography covers the entire range of photography (from commercial real-estate and corporate events to newborn sessions and weddings) with Jacqui DePas's signature artistic touch.  Started in 2000, By Jacqui Photography has grown her team by cultivating relationships with seven creative and talented photographers, offering their clients the best.